At this moment of time, COVID-19 is dominating the attention of the world. However, businesses continue to go on, and throughout this time of uncertainty- we have worked with many of our clients over the last few months to strategize the best way to get optimise their website to their audience. We understand first hand that launching your website or keeping it updated is a lot of work of effort- but your website is a process of continuous investment. First impressions influence the biggest effect to your current audience and the audience that you want to reach. Digitally, your website is the face of your company. It is typically the first place your audience will visit to get an insight into your company and the services that you can provide for them. There are many areas you should be looking at to keep your website up to date but, why should you update your website?
Portfolio: KLCCP Stapled Group
It’s About Making The Right Impression
A well-designed and developed website can shape the outlook of any type of business. Firstly, the look and feel of your website is one of the most important aspects of your website. If your site looks dated, visitors will leave. Keep in mind that your brand is important and your website should reflect this in its design. As technology evolves, design evolves too. It is generally recommended that a website be modernized every three years. Aside from design, responsive web design is now a requirement, the smartphone and tablet revolution are now of a common standard and will remain this way for decades to come. The structure of your website will need to keep the user experience in mind. In other words, navigation of your website content should be as simple and intuitive as possible. When someone visits a website, they expect to be able to move through it with ease and almost no confusion. Think about the most important content on your website- is it accessible directly from the homepage? If not, it’s time to rethink your website, your sitemap and how your website is navigated by your audience.
Portfolio: Zensorium
Always Keep Your Visitors Coming Back
If you don’t take the time to analyze the information of your website, how will you know if the effort was working? Add an analytics tool like Google Analytics and you’ll have a powerful tool that will inform you more details of your visitors, including demographics and so much more. By understanding your audience, it’s time to publish more content- this frames a trustworthy relationship with your audience and your new audience. We can’t stress enough on why it is important to keep your content up to date- keeping content fresh is key to ensuring returning visitors. Moreover, content is also a great tool to build your email list. Pro-tip, add calls-to-action and sign-up forms to your website so you will be able to automate the collection of email addresses and add to your email list.
In summary, here’s why you should keep your website updated?
Experience has shown us that updating and adding new content to your website will consistently improve the performance of your website and increase your return on your investment. Drop us an email at engage@purpose-built.com.my and let’s talk about your website.
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