Purpose-Built
ABOUT US

We’re serious about crafting your niche by bringing in analysis, expertise, and an alternate perspective. We strive to cultivate our clients from an introverted way of thinking and move towards an outward-thinking strategic model.

Mission

We aim to elevate businesses and harness results with the highest impact.

Vision

To be a sustainable creative brand with limitless opportunities.

Services

Analytical Research

Investigating your sector and researching your competitors, the discovery phase identifies opportunities and enables us to formulate a compelling strategy.

Consultative Ideation

Based on Research Strategy, we begin concept development, ideal concepts are brainstormed and the best are then developed.

Brand Identity

We design with purpose, a brand is an emotion, a connection between you and your customers, it goes deeper than visuals, it is a set of personality traits.

Strategic Content Creation

We help brands engage their consumer so they can build awareness, create conversation and drive brand consideration.

Motion Asset Development

We use state of the art software and hardware coupled with outstanding artistic talent to bring the highest quality animation to life.

Website Development

We build websites that yield results, combining proven marketing techniques with supporting visuals and designs to create a long-term asset.

Web-Based Application Development

We make the complex simple, and develop custom coding to ensure the end result functions based on the requirements.

Social Media Management

We design with purpose, to help brands engage their consumer so they can build awareness, create conversation and drive brand consideration.

Direct Placement Ads

We create and implement advertising strategies to execute the campaign effectively.

Meet The Team

We are a team of craftsmen, thinkers and storytellers.

Business
MATT
Ideator
CHONGJIN
Ideator
CHONGJIN
Q: What’s one thing that surprised you about working at Purpose/Built?
A: Despite a small-size team, the ability to achieve great things together are limitless.
Q: What’s a work-related accomplishment that you’re really proud of?
A: I pride upon motivating my team to keep moving forward, improving to their best every year.
Q: What’s your productivity trick? What energises you at work?
A: Coffee fuel my day, Wine and Whisky fuel my night.
Q: What are you passionate about off work?
A: I have the travel bug in me, I love exploring places to experience different cultures and the bits of life that really differs from place to place.
Q: What’s one thing most people don’t know about you?
A: I can be gentle, but if you press my button, that's the end of it, doesn’t happen a lot, though.
Q: What’s one thing you’re learning now, and why is it important?
A: I'm learning to balance between Work and Personal. More, and more, I understand the importance of it because it made me more focus at work, and in life when I'm not at work.
Ideator
JOANNE TEO
Ideator
JOANNE TEO
Q: What’s your productivity trick? What energises you at work?
A: Organizing is my productivity trick. It keeps me on top of things. Other than that, coffee never fails to energize me at work... and wine off work ;)
Q: What are you passionate about off work?
A: I love travelling, reading, cooking, baking and above all, enjoying it with a glass or two of wine.
Q: What’s one thing most people don’t know about you?
A: That I started a small business when I was 23 years old.
Q: What’s one thing you’re learning now, and why is it important?
A: I am learning that businesses will have to explore various platforms especially in the digital spectrum to keep themselves at the cutting edge in their respective industry.
Q: What’s the best advice you were ever given?
A: "Old ways won't open new doors".
Creative
CHUNG HING
Creative
CHUNG HING
Q: What’s a work-related accomplishment that you’re really proud of?
A: Every project that goes live is when I’m proud of the achievement.
Q: What’s your productivity trick? What energises you at work?
A: Taking a little break by reading the current events in between projects, keeps me motivated and inspired.
Q: What’s one thing most people don’t know about you?
A: I actually have a lazy eye, but I guess it’s not noticeable.
Q: What’s one thing you’re learning now, and why is it important?
A: Be calm, that’s the only time you can think straight.
Q: What’s the best advice you were ever given?
A: Never be afraid to do/work more.
Q: What three words would your friends use to describe you?
A: Easy going, Patient and Good Tempered.
Q: If you could be an animal, which would you be?
A: Eagle.
Creative
KELVIN KOO
Creative
KELVIN KOO
Q: What’s one thing that surprised you about working at Purpose/Built?
A: I was given the opportunity to learn front-end development, thus expanding my skill set.
Q: What’s a work-related accomplishment that you’re really proud of?
A: To be able to handle a project on my own is a privilege and a rewarding accomplishment once it’s delivered.
Q: What’s your productivity trick? What energises you at work?
A: I tend to move from different places/seats from time to time, it definitely encourage a change of pace working on projects.
Q: What’s one thing most people don’t know about you?
A: Apart from drumming, I also play the guitar and sing.
Q: What’s one thing you’re learning now, and why is it important?
A: I’m learning Web Development, and I believe it will give me the advantage moving forward as it interlinks with Graphic Design.
Q: What’s the best advice you were ever given?
A: Don't be influenced, be an influence.
Creative
HARRIS
Creative
HARRIS
Q: What’s one thing that surprised you about working at Purpose/Built?
A: How friendly the boss and the staff here.
Q: What’s a work-related accomplishment that you’re really proud of?
A: Creating animation from scratch for Volkswagen Malaysia.
Q: What’s your productivity trick? What energises you at work?
A: 8 hours of sleep, eat good food, and have fun. When my brain is relaxed that's when the ideas come out the most.
Q: What’s one thing you’re learning now, and why is it important?
A: VJing, and projection mapping, understanding both pre-production and handling live shows is a very different experience, but it helps me to plan out things more well but as for now i'm understanding what goes into live events.
Q: What’s the best advice you were ever given?
A: Relax, do everything one by one, be more aware of the present time not the future.
Q: What are you passionate about off work?
A: Working out.
Tech
GIIN LEONG
Strategy
ERRA
Strategy
MELISSA
Tech
GIIN LEONG
Q: What’s one thing that surprised you about working at Purpose/Built?
A: The flexibility of work allows me to work on my time but also to always be on time.
Q: What’s a work-related accomplishment that you’re really proud of?
A: When resolving a technical issue, one would have to think beyond and look for alternative solutions.
Q: What are you passionate about off work?
A: Movie, Reading and Model Building.
Q: What’s one thing most people don’t know about you?
A: I may be reserved at first, but I’m able to open up once we get to know each other better.
Q: What’s one thing you’re learning now, and why is it important?
A: Working hard and working smart are two different things, and it is very important for these days to understand the difference, especially in this current age of lifestyle.
Q: What’s the best advice you were ever given?
A: Never take things for granted and work hard.
Strategy
ERRA
Q: What’s a work-related accomplishment that you’re really proud of?
A: Ensuring the clients highlight their strengths in the form of narrative and/or digital touch points.
Q: What’s your productivity trick? What energises you at work?
A: When there’s a dateline set, I wouldn’t miss it.
Q: What are you passionate about off work?
A: Visual Arts inspires me truly, I believe that the beauty of an artwork makes life worth living despite all the troubles there are in the world.
Q: What’s one thing most people don’t know about you?
A: I paint and write, some days.
Q: What’s one thing you’re learning now, and why is it important?
A: I’m fond of literature and currently I’m exploring ekphrasis, it’s a type of an imaginative narrative through reflection as one narrates a work of art, I love storytelling thus it’s a great form of perspective exercise of the mind.
Q: What’s the best advice you were ever given?
A: Literature is based on life, and if words are encompassed in illusion, so maybe our daily lives.
Strategy
MELISSA
Q: What’s a work-related accomplishment that you’re really proud of?
A: What a feeling it was, to see one of the works I was a part of be displayed on digital billboards around the city.
Q: What’s your productivity trick? What energises you at work?
A: A cup of 3 in 1 Tenom Tea.
Q: What are you passionate about off work?
A: CrossFit and Music
Q: What’s one thing most people don’t know about you?
A: That i use to dance and was a leader of a dance crew during high school days.
Q: What’s one thing you’re learning now, and why is it important?
A: I am learning that building client relationship is essential as it is the foundation of any current or future projects. As we strive upon earning the client's trust, in return they reciprocate thus, ensuring an even higher quality work and the ability to complete projects efficiently from both parties.
Q: What’s the best advice you were ever given?
A: To not take things to heart; to take in the good and make them lessons, leave the bad.
Business
MATT
Business
MATT
Q: What’s one thing that surprised you about working at Purpose/Built?
A: I get to work alongside a very young talented group of people.
Q: What’s a work-related accomplishment that you’re really proud of?
A: Proud of my work at helping startups advertise themselves and what they can do to help businesses.
Q: What’s your productivity trick? What energises you at work?
A: I write down my daily tasks, that helps me stay focused on the important things I need to finish. A little caffeine also helps.
Q: What are you passionate about off work?
A: Passionate about Fitness and Living Healthy.
Q: What’s one thing you’re learning now, and why is it important?
A: Learning about the variety of digital assets and strategies available and how, why and when to use them.
Ideator
CHONGJIN
Ideator
CHONGJIN
Q: What’s one thing that surprised you about working at Purpose/Built?
A: Despite a small-size team, the ability to achieve great things together are limitless.
Q: What’s a work-related accomplishment that you’re really proud of?
A: I pride upon motivating my team to keep moving forward, improving to their best every year.
Q: What’s your productivity trick? What energises you at work?
A: Coffee fuel my day, Wine and Whisky fuel my night.
Q: What are you passionate about off work?
A: I have the travel bug in me, I love exploring places to experience different cultures and the bits of life that really differs from place to place.
Q: What’s one thing most people don’t know about you?
A: I can be gentle, but if you press my button, that's the end of it, doesn’t happen a lot, though.
Ideator
JOANNE TEO
Ideator
JOANNE TEO
Q: What’s your productivity trick? What energises you at work?
A: Organizing is my productivity trick. It keeps me on top of things. Other than that, coffee never fails to energize me at work... and wine off work ;)
Q: What are you passionate about off work?
A: I love travelling, reading, cooking, baking and above all, enjoying it with a glass or two of wine.
Q: What’s one thing most people don’t know about you?
A: That I started a small business when I was 23 years old.
Q: What’s one thing you’re learning now, and why is it important?
A: I am learning that businesses will have to explore various platforms especially in the digital spectrum to keep themselves at the cutting edge in their respective industry.
Q: What’s the best advice you were ever given?
A: "Old ways won't open new doors".
Strategy
ERRA
Strategy
ERRA
Q: What’s a work-related accomplishment that you’re really proud of?
A: Ensuring the clients highlight their strengths in the form of narrative and/or digital touch points.
Q: What’s your productivity trick? What energises you at work?
A: When there’s a dateline set, I wouldn’t miss it.
Q: What are you passionate about off work?
A: Visual Arts inspires me truly, I believe that the beauty of an artwork makes life worth living despite all the troubles there are in the world.
Q: What’s one thing most people don’t know about you?
A: I paint and write, some days.
Q: What’s one thing you’re learning now, and why is it important?
A: I’m fond of literature and currently I’m exploring ekphrasis, it’s a type of an imaginative narrative through reflection as one narrates a work of art, I love storytelling thus it’s a great form of perspective exercise of the mind.
Strategy
MELISSA
Strategy
MELISSA
Q: What’s a work-related accomplishment that you’re really proud of?
A: What a feeling it was, to see one of the works I was a part of be displayed on digital billboards around the city.
Q: What’s your productivity trick? What energises you at work?
A: A cup of 3 in 1 Tenom Tea.
Q: What are you passionate about off work?
A: CrossFit and Music
Q: What’s one thing most people don’t know about you?
A: That i use to dance and was a leader of a dance crew during high school days.
Q: What’s one thing you’re learning now, and why is it important?
A: I am learning that building client relationship is essential as it is the foundation of any current or future projects. As we strive upon earning the client's trust, in return they reciprocate thus, ensuring an even higher quality work and the ability to complete projects efficiently from both parties.
Creative
CHUNG HING
Creative
CHUNG HING
Q: What’s a work-related accomplishment that you’re really proud of?
A: Every project that goes live is when I’m proud of the achievement.
Q: What’s your productivity trick? What energises you at work?
A: Taking a little break by reading the current events in between projects, keeps me motivated and inspired.
Q: What’s one thing most people don’t know about you?
A: I actually have a lazy eye, but I guess it’s not noticeable.
Q: What’s one thing you’re learning now, and why is it important?
A: Be calm, that’s the only time you can think straight.
Q: What’s the best advice you were ever given?
A: Never be afraid to do/work more.
Creative
KELVIN KOO
Creative
KELVIN KOO
Q: What’s one thing that surprised you about working at Purpose/Built?
A: I was given the opportunity to learn front-end development, thus expanding my skill set.
Q: What’s a work-related accomplishment that you’re really proud of?
A: To be able to handle a project on my own is a privilege and a rewarding accomplishment once it’s delivered.
Q: What’s your productivity trick? What energises you at work?
A: I tend to move from different places/seats from time to time, it definitely encourage a change of pace working on projects.
Q: What’s one thing most people don’t know about you?
A: Apart from drumming, I also play the guitar and sing.
Q: What’s the best advice you were ever given?
A: Don't be influenced, be an influence.
Creative
HARRIS
Creative
HARRIS
Q: What’s one thing that surprised you about working at Purpose/Built?
A: How friendly the boss and the staff here.
Q: What’s a work-related accomplishment that you’re really proud of?
A: Creating animation from scratch for Volkswagen Malaysia.
Q: What’s your productivity trick? What energises you at work?
A: 8 hours of sleep, eat good food, and have fun. When my brain is relaxed that's when the ideas come out the most.
Q: What’s one thing you’re learning now, and why is it important?
A: VJing, and projection mapping, understanding both pre-production and handling live shows is a very different experience, but it helps me to plan out things more well but as for now i'm understanding what goes into live events.
Q: What are you passionate about off work?
A: Working out.
Tech
GIIN LEONG
Tech
GIIN LEONG
Q: What’s one thing that surprised you about working at Purpose/Built?
A: The flexibility of work allows me to work on my time but also to always be on time.
Q: What’s a work-related accomplishment that you’re really proud of?
A: When resolving a technical issue, one would have to think beyond and look for alternative solutions.
Q: What are you passionate about off work?
A: Movie, Reading and Model Building.
Q: What’s one thing most people don’t know about you?
A: I may be reserved at first, but I’m able to open up once we get to know each other better.
Q: What’s one thing you’re learning now, and why is it important?
A: Working hard and working smart are two different things, and it is very important for these days to understand the difference, especially in this current age of lifestyle.