Purpose-Built
TEAM

We are a team of craftsmen, thinkers and storytellers sharpened by diverse experiences and enduring passion. Spurred by invention, grounded in science and given flight by art, we work together to provide the full scope of creative, digital and strategy execution services.

Meet The Team
Ideator
CHONGJIN
Ideator
JOANNE TEO
Ideator
JOANNE TEO
Q: What’s your productivity trick? What energises you at work?
A: Organizing is my productivity trick. It keeps me on top of things. Other than that, coffee never fails to energize me at work... and wine off work ;)
Q: What are you passionate about off work?
A: I love travelling, reading, cooking, baking and above all, enjoying it with a glass or two of wine.
Q: What’s one thing most people don’t know about you?
A: That I started a small business when I was 23 years old.
Q: What’s one thing you’re learning now, and why is it important?
A: I am learning that businesses will have to explore various platforms especially in the digital spectrum to keep themselves at the cutting edge in their respective industry.
Q: What’s the best advice you were ever given?
A: "Old ways won't open new doors".
Creative
CHUNG HING
Creative
CHUNG HING
Q: What’s a work-related accomplishment that you’re really proud of?
A: Every project that goes live is when I’m proud of the achievement.
Q: What’s your productivity trick? What energises you at work?
A: Taking a little break by reading the current events in between projects, keeps me motivated and inspired.
Q: What’s one thing most people don’t know about you?
A: I actually have a lazy eye, but I guess it’s not noticeable.
Q: What’s one thing you’re learning now, and why is it important?
A: Be calm, that’s the only time you can think straight.
Q: What’s the best advice you were ever given?
A: Never be afraid to do/work more.
Q: What three words would your friends use to describe you?
A: Easy going, Patient and Good Tempered.
Q: If you could be an animal, which would you be?
A: Eagle.
Creative
JEFF YEOH
Creative
JEFF YEOH
Q: What’s your productivity trick? What energises you at work?
A: I try to balance between working smart and working hard at the same time.
Q: What are you passionate about off work?
A: I would find something unwind with such as lego buildings.
Q: What’s one thing most people don’t know about you?
A: I am a very easy going person once we get along.
Q: What’s one thing you’re learning now, and why is it important?
A: The ever shifting trend of website building as there are many ways to do it but not all the ways proceed efficiently.
Q: What’s the best advice you were ever given?
A: Try to think out of the box.
Q: What three words would your friends use to describe you?
A: Easy going, Nice and Nervous.
Creative
HARRIS
Creative
HARRIS
Q: What’s one thing that surprised you about working at Purpose/Built?
A: How friendly the boss and the staff here.
Q: What’s a work-related accomplishment that you’re really proud of?
A: Creating animation from scratch for Volkswagen Malaysia.
Q: What’s your productivity trick? What energises you at work?
A: 8 hours of sleep, eat good food, and have fun. When my brain is relaxed that's when the ideas come out the most.
Q: What’s one thing you’re learning now, and why is it important?
A: VJing, and projection mapping, understanding both pre-production and handling live shows is a very different experience, but it helps me to plan out things more well but as for now i'm understanding what goes into live events.
Q: What’s the best advice you were ever given?
A: Relax, do everything one by one, be more aware of the present time not the future.
Q: What are you passionate about off work?
A: Working out.
Tech
GIIN LEONG
Strategy
ERRA
Strategy
MELISSA
Tech
GIIN LEONG
Q: What’s one thing that surprised you about working at Purpose/Built?
A: The flexibility of work allows me to work on my time but also to always be on time.
Q: What’s a work-related accomplishment that you’re really proud of?
A: When resolving a technical issue, one would have to think beyond and look for alternative solutions.
Q: What are you passionate about off work?
A: Movie, Reading and Model Building.
Q: What’s one thing most people don’t know about you?
A: I may be reserved at first, but I’m able to open up once we get to know each other better.
Q: What’s one thing you’re learning now, and why is it important?
A: Working hard and working smart are two different things, and it is very important for these days to understand the difference, especially in this current age of lifestyle.
Q: What’s the best advice you were ever given?
A: Never take things for granted and work hard.
Strategy
ERRA
Q: What’s a work-related accomplishment that you’re really proud of?
A: Ensuring the clients highlight their strengths in the form of narrative and/or digital touch points.
Q: What’s your productivity trick? What energises you at work?
A: When there’s a dateline set, I wouldn’t miss it.
Q: What are you passionate about off work?
A: Visual Arts inspires me truly, I believe that the beauty of an artwork makes life worth living despite all the troubles there are in the world.
Q: What’s one thing most people don’t know about you?
A: I paint and write, some days.
Q: What’s one thing you’re learning now, and why is it important?
A: I’m fond of literature and currently I’m exploring ekphrasis, it’s a type of an imaginative narrative through reflection as one narrates a work of art, I love storytelling thus it’s a great form of perspective exercise of the mind.
Q: What’s the best advice you were ever given?
A: Literature is based on life, and if words are encompassed in illusion, so maybe our daily lives.
Strategy
MELISSA
Q: What’s a work-related accomplishment that you’re really proud of?
A: What a feeling it was, to see one of the works I was a part of be displayed on digital billboards around the city.
Q: What’s your productivity trick? What energises you at work?
A: A cup of 3 in 1 Tenom Tea.
Q: What are you passionate about off work?
A: CrossFit and Music
Q: What’s one thing most people don’t know about you?
A: That i use to dance and was a leader of a dance crew during high school days.
Q: What’s one thing you’re learning now, and why is it important?
A: I am learning that building client relationship is essential as it is the foundation of any current or future projects. As we strive upon earning the client's trust, in return they reciprocate thus, ensuring an even higher quality work and the ability to complete projects efficiently from both parties.
Q: What’s the best advice you were ever given?
A: To not take things to heart; to take in the good and make them lessons, leave the bad.
Ideator
CHONGJIN
Ideator
CHONGJIN
Q: What’s one thing that surprised you about working at Purpose/Built?
A: Despite a small-size team, the ability to achieve great things together are limitless.
Q: What’s a work-related accomplishment that you’re really proud of?
A: I pride upon motivating my team to keep moving forward, improving to their best every year.
Q: What’s your productivity trick? What energises you at work?
A: Coffee fuel my day, Wine and Whisky fuel my night.
Q: What are you passionate about off work?
A: I have the travel bug in me, I love exploring places to experience different cultures and the bits of life that really differs from place to place.
Q: What’s one thing most people don’t know about you?
A: I can be gentle, but if you press my button, that's the end of it, doesn’t happen a lot, though.
Ideator
JOANNE TEO
Ideator
JOANNE TEO
Q: What’s your productivity trick? What energises you at work?
A: Organizing is my productivity trick. It keeps me on top of things. Other than that, coffee never fails to energize me at work... and wine off work ;)
Q: What are you passionate about off work?
A: I love travelling, reading, cooking, baking and above all, enjoying it with a glass or two of wine.
Q: What’s one thing most people don’t know about you?
A: That I started a small business when I was 23 years old.
Q: What’s one thing you’re learning now, and why is it important?
A: I am learning that businesses will have to explore various platforms especially in the digital spectrum to keep themselves at the cutting edge in their respective industry.
Q: What’s the best advice you were ever given?
A: "Old ways won't open new doors".
Strategy
ERRA
Strategy
ERRA
Q: What’s a work-related accomplishment that you’re really proud of?
A: Ensuring the clients highlight their strengths in the form of narrative and/or digital touch points.
Q: What’s your productivity trick? What energises you at work?
A: When there’s a dateline set, I wouldn’t miss it.
Q: What are you passionate about off work?
A: Visual Arts inspires me truly, I believe that the beauty of an artwork makes life worth living despite all the troubles there are in the world.
Q: What’s one thing most people don’t know about you?
A: I paint and write, some days.
Q: What’s one thing you’re learning now, and why is it important?
A: I’m fond of literature and currently I’m exploring ekphrasis, it’s a type of an imaginative narrative through reflection as one narrates a work of art, I love storytelling thus it’s a great form of perspective exercise of the mind.
Strategy
MELISSA
Strategy
MELISSA
Q: What’s a work-related accomplishment that you’re really proud of?
A: What a feeling it was, to see one of the works I was a part of be displayed on digital billboards around the city.
Q: What’s your productivity trick? What energises you at work?
A: A cup of 3 in 1 Tenom Tea.
Q: What are you passionate about off work?
A: CrossFit and Music
Q: What’s one thing most people don’t know about you?
A: That i use to dance and was a leader of a dance crew during high school days.
Q: What’s one thing you’re learning now, and why is it important?
A: I am learning that building client relationship is essential as it is the foundation of any current or future projects. As we strive upon earning the client's trust, in return they reciprocate thus, ensuring an even higher quality work and the ability to complete projects efficiently from both parties.
Creative
CHUNG HING
Creative
CHUNG HING
Q: What’s a work-related accomplishment that you’re really proud of?
A: Every project that goes live is when I’m proud of the achievement.
Q: What’s your productivity trick? What energises you at work?
A: Taking a little break by reading the current events in between projects, keeps me motivated and inspired.
Q: What’s one thing most people don’t know about you?
A: I actually have a lazy eye, but I guess it’s not noticeable.
Q: What’s one thing you’re learning now, and why is it important?
A: Be calm, that’s the only time you can think straight.
Q: What’s the best advice you were ever given?
A: Never be afraid to do/work more.
Creative
JEFF YEOH
Creative
JEFF YEOH
Q: What’s your productivity trick? What energises you at work?
A: I try to balance between working smart and working hard at the same time.
Q: What are you passionate about off work?
A: I would find something unwind with such as lego buildings.
Q: What’s one thing most people don’t know about you?
A: I am a very easy going person once we get along.
Q: What’s one thing you’re learning now, and why is it important?
A: The ever shifting trend of website building as there are many ways to do it but not all the ways proceed efficiently.
Q: What’s the best advice you were ever given?
A: Try to think out of the box.
Q: What three words would your friends use to describe you?
A: Easy going, Nice and Nervous.
Creative
HARRIS
Creative
HARRIS
Q: What’s one thing that surprised you about working at Purpose/Built?
A: How friendly the boss and the staff here.
Q: What’s a work-related accomplishment that you’re really proud of?
A: Creating animation from scratch for Volkswagen Malaysia.
Q: What’s your productivity trick? What energises you at work?
A: 8 hours of sleep, eat good food, and have fun. When my brain is relaxed that's when the ideas come out the most.
Q: What’s one thing you’re learning now, and why is it important?
A: VJing, and projection mapping, understanding both pre-production and handling live shows is a very different experience, but it helps me to plan out things more well but as for now i'm understanding what goes into live events.
Q: What are you passionate about off work?
A: Working out.
Tech
GIIN LEONG
Tech
GIIN LEONG
Q: What’s one thing that surprised you about working at Purpose/Built?
A: The flexibility of work allows me to work on my time but also to always be on time.
Q: What’s a work-related accomplishment that you’re really proud of?
A: When resolving a technical issue, one would have to think beyond and look for alternative solutions.
Q: What are you passionate about off work?
A: Movie, Reading and Model Building.
Q: What’s one thing most people don’t know about you?
A: I may be reserved at first, but I’m able to open up once we get to know each other better.
Q: What’s one thing you’re learning now, and why is it important?
A: Working hard and working smart are two different things, and it is very important for these days to understand the difference, especially in this current age of lifestyle.
Read More About
How We Stay Creative
As An Individual And
A Team