The Application of Interactive Marketing Campaign To Target The Right Audience
Tupperware Brands Malaysia
A pioneer in innovative storage products, Tupperware has grown into a trusted and respected global entity. Tupperware Brands has delighted millions of homes the world over with their innovative storage solutions for food preparation, storage and serving solutions. Today, Tupperware Brands has expanded to a multi-brand offering with brands such as Nutrimetics (for Beauty and Skincare), NanoNature Water Filtration System, NaturCare (Health & Nutrition) and TupperChef Inspire Cookware.
Attractive visuals are paired with compelling animations and smooth layout transitions on the website, giving its users a truly engaging UX experience.
To further expand their Consultants, Tupperware Brands introduced e-Perks in February 2018. This is an exclusive one-year program for their new Tupperware Brands Consultants as they will receive exclusive perks and benefits.
Purpose-Built worked with the communications team in Tupperware Brands Malaysia to build content and supporting creative visuals that engages in storytelling and inspires their Consultants on innovative storage solutions. We provided a solution to their requirements by strategizing and develop their Website and Electronic Direct Mailers (EDM) as this will be the main source of communication to their First Year Consultants in the program.

Additionally, the team at Purpose-Built also ensured to deliver a scalable, flexible website with a progressive design that allows us to provide an optimal viewing experience across a wide range of devices that could be easily accessible from a desktop, smartphone or tablet. This allows easy reading and navigation without the drudgery of resizing.
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