Best Practices to Boost User Experience

User Experience or commonly known as UX is the design process that provides a significant website experience to users. This would involve the process of displaying services or products unto the website, understanding the navigation against the ease of use and functionalities of a website. UX is an essential process in all website design as it aims to provide users not only a deciding solution to their needs but more importantly to consider their behavior in navigating the website from one page to another thus leads to a deciding factor in purchase or inquiry of their services/products. A positive user experience keeps users loyal to the brand or business.

In short, it’s about how we can make the experience of the visitors as meaningful and valuable as possible.

A good user experience would mean that:

1. the user visited your website,
2. scrolled through the different pages,
3. understood what the website is all about, and
4. finally, got what they wanted.

There are dozens of variables when it comes to optimizing user experience. From market research to usability evaluation and from user interface design to accessibility, there’s a lot that goes into this. Here are some tactics that you can start out to improve the user experience of your website:

1. Make use of conventions
2. Maintain visual and typographic hierarchies
3. Using Sans-Serif font for better readability
4. Remove needless copy
5. Use a straight to the point navigation