TRIREC is an investment holding company concentrated on renewable energy and clean technology projects focused primarily in Asia Pacific and North America. Based in Singapore, the multi-disciplinary professional team partners with exceptional entrepreneurs while contributing to a healthier planet and stronger communities. At the heart of TRIREC’s story is a culture of opportunity and entrepreneurial drive. Alongside their company vision to on powering big ideas of today for a better and more sustainable tomorrow, TRIREC goal is to uplift their brand image and enhance their identity across all assets.

TRIREC initial branding originally created by the co-founders throughout the early stages of the company. Therefore, corresponding to the growth of the company, the founders of TRIREC were looking for a partner that reflects strongly on the core message of the brand. As the project involved understanding the brand perspective, refreshing the brand identity and the need to roll out the transformed brand across all branded assets, the project was divided into phases that will accomplish the main goal.

The plan of action commenced with a Stakeholders Engagement series of proprietary workshops to scope the requirements and understand deeper about TRIREC brand history, existing brand image and the future vision and mission of the brand. Communication between both parties were done mainly virtually throughout the process through online platforms for any project communications including feedback and approvals. After analysing the collected information and identified the brand pillars, Purpose/Built then worked on the development of the project. Implementation of the transition strategies started with the defining the logo and the approach of modernising the visual identity while ensuring the brand foundation is reflected was applied.