Zensorium is a medical device and wearable technology company rooted in groundbreaking research that has earned respect in the marketplace for its engineering and innovation. The company is poised to release a new device years in the making, containing breakthrough technology that builds on its previous device innovation. The plan to expand beyond its home market in Southeast Asia and launch in Europe to a B2B audience positioning the new offering as a wellness device is an ambitious endeavour.

The new product brand must achieve clear differentiation from competitors and communicate the product’s value proposition both within the proposed B2B marketplace and for possible future B2C launch.

High-level review of the company’s existing identity and available set of communication tools (website, press, etc.), reveal an opportunity to integrate branding of the new product into the larger narrative of the company’s brand story and future plans. A simplified, collaborative project partnership approach including regular, transparent communication between Purpose/Built and Zensorium leadership ensures a smooth process