Digital Branding: The Impact Of Brand Building In The Digital Age

At Purpose/Built, we love to share about branding. In a world that is driven by technology, modern marketing has evolved and having a presence in the digital is essential. Digital Branding is simply- who you are, your identity. You may think that branding is something only larger companies think of, such as Microsoft, Apple, Nike, but the truth is that no matter how large or small a company is; as a business, you need to think about your branding. An effective branding strategy requires concise planning but does not immediately mean that it requires a large sum of budget to execute. The first thing to get a grasp on is understanding what Digital Branding involves, they key checklist includes:

• Building Your Digital Brand Story
• Creativity in Your Digital Media 
• Digital Channels to Reach Your Audience 
• Creating Digital Awareness and Building Relationships 

Digital Branding can bridge the gap between your business objectives and what your target audience wants to engage with. Therefore, understanding and implementing your digital brand will allow you to streamline further on your communication process and ultimately, elevating your presence in the digital space. Define your brand by asking yourself deeper questions that can help you figure out who you are, and who you want to be- as a brand. Think of your brand as a person and- ask yourself questions like:

• If I had to describe my brand in three words, what would they be?
• What are my brand’s core missions and values?
• What difference do I want to make in my industry?

By having clarity on who you are and what you’re about, you can then infuse the identity to your branding. It’s now time to start designing your Digital Branding over the different range of digital venues such as: 

• Website

The foundation of any digital strategy, your website. Websites play a crucial role in digital branding, not only does this represent your brand character, a website instills a feeling in someone who looks at it and thereby allows them to formulate an opinion on your brand. 

• Social Media Channels 

From Facebook, Instagram, Youtube- businesses should be taking advantage of the opportunities that these platforms offer and that is to communicate to your audience. Nonetheless, always be sure to mirror the same brand image from your website. 

• Content

Another powerful medium used to build your digital identity is content. Whether it’s writing content on your website or your social media channels, content is key to reaching your target audience. Your mission as a brand is to know what you want to share with your audience and determine how you want to present your content. 

Competitive edge, credibility, efficient communication are some of the many benefits to Digital Branding. In conclusion, your Digital Branding is the foundation to further expand. The digital space is always evolving, and with the core of your digital branding, your brand will adapt swiftly as time changes. If you need assistance or to understand more about Digital Branding, feel free to drop us an email at engage@purpose-built.com.my