When it comes to creating visuals for social media, we rely on our creative designers to create them using softwares such as Adobe Photoshop or Adobe Illustrator. What do you do when you realize your Instagram engagement is stagnant and you would like to create something to interact with your audience but your designers are just too busy? Fret not! With the continuous advancement of digital technology, we are now able to create visuals right from our smartphones.
There are numerous mobile applications that can be used to create visuals. Did you know that you could create interactive visuals right from your Instagram application? Yes, you can! Instagram Story is a feature that allows users to upload content that would stay on their profile for 24 hours. On Instagram Story, there are many available features that you can play with such as the location tag, GIFS, stickers, adding texts and many more. Features that promote engagement are Polls, Quiz, Countdown, Questions and the Slider.
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All these features can be used as part of the visual-based on the purpose of the content that needs to be created. Be it to ask your user’s preferences on a new line of products, or how excited they are for an upcoming promotion, there are a lot of things you can do by utilising Instagram Story features to create content.
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