Erra Fazira
3 mins read   |   26 Oct 2020

The Animation Process: How We Create An Explainer Video

An animation video is an investment worth making to keep your audience to be emotionally connected with your content. We wanted to share across our process on creating an animation video.

We work alongside our clients throughout the process for every milestone along the way. This is an example of the process we went through with a client.

  • Client: Advance Engineering
  • Product: Fire-rated Insulated Door

We start by brainstorming the framework of the content by drafting a storyline, writing the script comes next as we will write an effective communication strategy to ensure the message fit the narrative. We will then sketch up a storyboard and select the complimentary style frame that details the visual of the content scene-by-scene.

Great work takes time, hence, this stage is the longest as we add precisely timed motion to each and every scene of to the final content. Voice over will be aded and the final output will be presented.. and it's completed!

Here is the end result: 


We are a collective team of storytellers, watch more of our studio portfolio here and nudge us an email at engage@purpose-built.com.my and let’s talk about your story. 

Q: What’s a work-related accomplishment that you’re really proud of?
A: What a feeling it was, to see one of the works I was a part of be displayed on digital billboards around the city.
Q: What’s your productivity trick? What energises you at work?
A: A cup of 3 in 1 Tenom Tea.
Q: What are you passionate about off work?
A: CrossFit and Music
Q: What’s one thing most people don’t know about you?
A: That i use to dance and was a leader of a dance crew during high school days.
Q: What’s one thing you’re learning now, and why is it important?
A: I am learning that building client relationship is essential as it is the foundation of any current or future projects. As we strive upon earning the client's trust, in return they reciprocate thus, ensuring an even higher quality work and the ability to complete projects efficiently from both parties.
Q: What’s the best advice you were ever given?
A: To not take things to heart; to take in the good and make them lessons, leave the bad.